Book I am reading: Start With Why by Simon Sinek
If you are looking to start something that you plan on taking to market, or an idea you want to spread, then before you do so, check this one out by Simon Sinek. His main concept is that identifying WHY your company, idea, or program exists, helps to naturally create a culture and a lens through which to make decisions. In contrast, most people, or companies, focus on WHAT they provide and accordingly struggle to create an identity that others resonate with consistently. To differentiate yourself through more effective marketing, messaging and product niche, this one is a great reference!
Suggestion I am making: Halloween Buy Back Program
Next Monday is Halloween! At Aligned Life, we are excited to celebrate this fun time of year with all of you. Like many of you, I am a parent of young children. In an effort to reduce the massive overload on sugar intake that day, my wife and I have offered our boys five cents for each piece of candy they collect. We have found in years past that the boys will naturally consume a reasonable amount of candy but then opt to take the cash for the remaining majority. After payment, we immediately put the purchased candy on the doorstep and within minutes it magically disappears! This eliminates the typical week or two after Halloween in which everyone is tempted to binge because the candy is still available. Give this strategy a try and let me know how it works for you. By the way, on that Monday morning, our staff will be dressed up in costumes so come on by for a spooky time. We have decided to take that afternoon off to allow the team to be with their families.
Quote I am loving: “The products they choose become proof of WHY they do the things they do.” ~ Simon Sinek in Start With Why
This quote speaks to the idea that what you choose to spend your money on is a direct reflection of the relationship you have with yourself and the people you love. When someone decides to buy chiropractic care or a massage, what they are saying to the world is that they are worth it and that their health is a priority. That they understand how important energy is in all things they do. If you are looking to take a stand this week that will be noticed by your peers and fill up your own bucket, I encourage you to stop by the office for some self-care!
Have a kick ass week everyone!
Dr. Devin Shea, DC